Hi,

It’s good to be back. Why would you start a year without my email? I know you are missing it. #MeToo

I hope you already know what is expected out of you. “Don’t have a clue” – you say. What have you learned in the last few years, man? Get a huge cup of your favourite liquid (hic!) to gulp it down slowly as you read this email from the bottom.

Don’t cheat. Scroll down till the end and read it. I guarantee it will be a good start to the year.

Done? You are great! Now, get back to reality.

Let’s talk business. It was a challenging year. Everyone agrees, no? We tried a lot of things but unfortunately those didn’t work as expected. Do you still remember Wallet, Neokred and multi-asset goal? Sigh! It was heart breaking to see our effort not achieving the desired results. But that’s what a business is about. Some things do not work. We have to make peace with it. But – yes, there is always a but – several things work. Our app had a major overhaul and it’s “looking like a wow”. We worked on many integrations – PhonePe, WhatsApp, Qwikcilver and GupShup (to name a few) and those are flying smooth like an angel. As for the numbers, there was a 2X growth in users and a 50% increase in goal numbers. Who says it was a challenging year? Not me. #mixed-emotions

Just like 2023, my email is not up to the mark. It will be better in 2024!

“You”, my dear friend, will and should make it happen. And how can “You” achieve this?

be HAPPY, NEW YEAR or not!

PS: Get back to work.
PPS: Please.
PPPS: And quick.
PPPPS: No one is looking at “U”. Want them to?